Perhaps someone will organize another "Brokerage" show that will cater to the more popular sizes from the mid 30's to 60 or 70 feet. Since I have no real experience in selling boats except my own, I can't speak with any actual knowledge about the chances of a show like that to succeed, but it seems like a good idea. What do the yacht brokers on this forum think about it?
Walt
Walt, There is a brokerage show on Kent Island at Bay Bridge Marina in the Spring. We displayed at that show for 3 years in a row.
In each of the 3 years at the show:
I took 6 boats that were all in good condition, detailed and properly priced.
I staged all of the boats with decorative stuff and fresh flowers.
I had laminated display signs and graphics custom done for each boat.
I had glossy hand outs printed for each of the boats.
I had professional banners with my company logos flying in the breeze overhead.
I had all of my salesmen in crisp button down twill shirts embroidered with the company logo.
I handed out custom bottled water with the company logo on the labels.
I spent a fortune, and we never sold one boat as a result.
So, now at Boat Show time, I run full page color ads in national magazines like MotorBoating, and I go to the shows as a spectator. Its more fun, less work and less money.