Just painted the first coat with this stuff after the market close tonight. It took about 90 minutes to do the entire salon and galley area. (taped it off last week) I'll do a 2nd coat in half that time. I used a standard 6" roller with a "smooth surface" felt. Nope - you don't have to worry about clogging all the little holes if you have too much paint on the roller, because the roller pulls the paint right back out of 'em.
I started too timidly and stingy with the paint. So, the shading wasn't quite even and I'll have to do a 2nd coat. By the time I got to the last couple headliner panels, I was putting more paint on the roller and it looks good with a single coat.
You can tell this stuff will never peel off just by touching it when dry. It's so flexible...doesn't really even feel like there's paint on it. You won't believe how dark and dingy the old headliner is until you roll some flat, white paint onto it. I bet it'll smell fresher in there, too.
Too dark to snap a pic - will get one in the next couple days.