Rotation is not always clockwise from the front of the engine. Port engine is opposite rotation from s/b. Also, the pumps can be located on different PTOs and have a rotation different from the crankshaft.
To determine rotation direction of the pump, just look at it. The cam is at the "top" of the pump in between the two ports. The water comes in from the intake (sea strainer) side and goes around the "bottom" of the pump to the outlet pipe side. The direction of the impeller rotation is the long way around from the intake to the outlet. The water does not go across the "top" part of the pump where the cam is. The vanes will be bent so that the outside edge bends away from the cam, and point opposite to the direction of rotation.
DD service manual says to lubricate pump body and vanes liberally with "water pump grease". My local DD service manager says just use regular vaseline. It's not water soluable. If you do use vaseline and your pumps are within a foot or so of the waterline (most are) you don't have to prime the pump when you first fire it up. That sounds like engine heresy, but it's what DD says.
It's true that the vanes will be forced to realign if you put them in bent backwards, but why do it, that way they don't have to realign. A great way to compress the vanes for installation is to use a piston ring compressing collar.
BTW - the torque for the cover screws is only 72-78 in. lbs. (not foot lbs). If you have the screwdriver type bolts, just tighten tight with a hand screwdriver and check for leaks after startup. If you have hex head bolts, be careful or measure it so you don't overtighten.
Doug Shuman