Yes, it's definitely a solid strap. Notice at the top of the page it says "for grounding and bonding". Every one I have seen is a solid strap. The wires connecting things to it are twist or braid copper, usually tinned. Maybe you should check the condition of your existing bonding strap first, and if it's OK you only need to replace and recondition the bonding wires connecting to the strap. My 1978 strap is still perfect and I have only had to replace corroded terminals at the ends of perfectly good wires going to a perfectly good strap.
That strap goes all around the inside surface of your hull and is going to be really hard to get to it in some places, like behind the panels in your aft stateroom, behind the showers, behind the starboard holding tank, under the galley cabinet floor, etc.
In my experience, the terminals are the weak link and really easy to find and replace compared to the strap. Mine's been mostly a freshwater boat though; others may have a completely different story.
Doug