Hatteras Yachts Was Sold, Again.

[SKYCHENEY]

Detroit’s biggest ruin – The Packard Automotive Plant is the largest abandoned industrial complex in the world

https://www.abandonedspaces.com/unc...rgest-abandoned-industrial-complex-world.html

 

[Buccaneer]

I know I’m late to the party on this thread, yet it popped up during some forum search or other, and I can’t help but throw another $0.02 into the pot.

IMHO, Hatteras had two distinct “lines” - the Sport-Fishers and the Motor Yachts.
In the 60s-70s it developed those lines, and outright OWNED them in the 80s.

Viking, Rybovich, Cabo were/are the chief competitors in the SportFish market; a market Hatteras continues to try to keep itself in.

Back in the day, a Hatteras MY could hold its head high along side Burgers and Browards.

I think of Ocean Alexander & Pacific Mariner as the primary competitor/leaders in the MY division, today. Hatteras long ago abandoned any pretense of playing in that area. (Flemming, Outer Reef, Marlow and G.Banks [Alaskan] are - to me - a distinct sub part of the MY group; one where the LRCs lived.)

The thing (to me) about OA and Pacific Mariner is that they have kept true to the look and feel of the brand. You can spot one from across the harbor; even when it is a Gen 3.0 version of the granddaddy yacht.

Hatteras did that with the 2000-era 75 MY & CMPY.
You can see the roots of Hatteras in those yachts. From across the harbor.
Updated, sleek, “modern” without becoming Euro-ized.
Then it abandoned the “Brand.”
And screwed the pooch.

Could (should?) Hatteras attempt to return to the MY arena?
Could (should?) it try to “go back” to the ‘modernized’ design?

If it were my company?
If I won the lottery (the BIG one) would I try that?
Yes, I believe I would.

If Pacific Mariner can do it, Hatteras can.
Yet I expect that such a multi-million dollar investment is outside a Board of Directors’ comfort and it will never happen. Too bad.

 

[Retired1]

The number one topic of conversation amongst yacht brokers, dealers, and manufacturers back in 1999 was “how can you sell boats if there’s nowhere to dock them?” 26 years ago.

 

[whoover]

The lack of reasonable priced dockage is what has halted my search for a new boat. Especially once the length goes over 55 feet.

Walt Hoover

 

[Timeless72]

Whoover nailed it. Surprisingly tough to find in our area. Once over 50', you better make sure all ducks are in a row.

 

[Cricket]

Was told Hatteras has no plans to return to the MY market. At this point I just don't see how they will be able to compete in the SF space unless the boats are at a much lower price point than Viking with similar quality and performance, think Ocean Yacht pricing but with high quality. The few boats that they've been able to build have cost more than the same Viking so that probably isn't happening. Another issue is everyone in the SF world knows what happened with Hatteras' "Fish Tank" build, over a year late, nothing but issues after delivery with Hatteras not delivering good warranty service, wasn't close to performance promised, etc. They ditched it quickly for a Viking.....

 

[Pascal]

The lack of reasonable priced dockage is what has halted my search for a new boat. Especially once the length goes over 55 feet.

Walt Hoover

That s true for older boats but fools who spend $2M on a new 55-60 footer don’t care.

I m up to $1840 in miami, many of the long time dock mates have left replaced by shiny new boats incl $1M center console… I saw a 60’ HCB yesterday here in the Exumas… it was the poor man’s model with only 5 outboards. Prices start at $4.8M.

As to MY, hatteras dropped the ball. They didn’t adapt until too late. The market has changed and buyers want more modern boats. Their final efforts (the 75 and the 90’) were really nice but by then their market share had become insignificant.

Not just OA, but all the other builders especially Italian. As bad as the quality can be AZmutts, ferrettis, are everywhere. Turkey is also producing many boats even under the newly resurrected Lazzara name. Spain as well… it’s a shame that the builder which pretty much revolutionized the small MY segment in the 60-80s has failed to survive.