It will certainly be interesting to watch.
I agree we should not just assume that they are going to repeat the Bain/Hinckley fiasco since the situation is so dramatically different at a base line level. Bain was able to leverage to the ridiculous levels they did based on the existing high performance of Hinckley Yachts... a luxury Versa does not have with the current throughput at Hatteras/Cabo.
I think it will be very quickly apparent, whether they intend to retool the entire business model and make the investment necessary or just try and execute a timing play, where they put some lipstick on it, shoot out some new models and try to ride up with the luxury markets in any recovery that materializes.
I still think the opportunity lies in innovation both in aesthetic design and system technology. If they assemble a design team that leads industry development as opposed to just following other innovators with anemic copies and roll up any new design cues with truly next generation propulsion etc. they could have a truly amazing story to tell with these two blue chip brands. I hope this group has the appetite for the 24-36 period it would take to assemble a team, develop concepts and start rolling out some concept boats.
I do think their timing is spot on to do it right though. We are limping out of a recovery which gives them some headroom, Money is still cheap, labor costs on the China competition side are getting harder to deal with and on-shoring manufacturing is in vogue.
Just a whole lot of Willis Slane, damn the torpedoes, gumption needed... oh yeah and gobs of cash too
