Brokers never get the hp or half the specs right. Prices are cratering for anyone who needs to sell.
Printable View
I am aware of 4 brokerage offices I am friend with who are leaving, even a big player here in Europe. I think they will learn the hard way...
There´s no way you can spend that amounts on advertising and still offer any service at all, It´s like working for them for free and hoping they will leave you with the pocket change for office illumination. Absolutelly ridiculous!
What´s worse is that they believe they can take whatever they want since they are working for the luxury industry. They have absolutelly no clue of the market they are serving and the business of their clients.
The package I use beeing on the European market is no longer availeable with them, they offer national packages here without Yachtworld for insane prices and way overpriced "big" packages that would include markets I am not even active in (Spain and France in my case). My bill for a useable package with them went up by 200% within one year, inacceptable!
I am curious to see if they end up killing small brokerage business or if they commit suicide b greed...
I’m not going to ramble on like I did on the first page of this thread , which in hindsight makes me think I had a stroke more than “too much caffeine “. This talk about Yachtworld just enforces my long time suspicions about the Internet for marketing purposes -is dead.
Social media such as YouTube, X, & Instagram long ago replaced it, the same way that the Internet replaced magazines, and magazines replaced classified ads in newspapers. IF one has the time and energy, one can make way more money from ‘views’ than you would ever make from the sales of the actual products.
A group of brokers needs to form a cooperative and hire someone to run their own "yachtworld". The more that join, the lower the costs.