As the decades piled up, so did Hatteras' successes.
Well, all right, there were a couple of blips. For a brief time,
Hatteras actually licensed an Australian builder (Riviera) to build
boats under the Hatteras marque for sale "down under." That
seems to have been quietly swept under the carpet along with the
sailboat. Sailboat? Oh, yes. Only three of the Hatteras 65 Sail Yachts
were made. It was a handsome yacht, built solidly in the Hatteras
tradition, but ...
But, then, there also
was the introduction of the Long Range Cruiser. Only 158 were made, but
they were so well made they have engendered a cult of devoted owners.
In 1984, a high-rolling investor named Irwin Jacobs
appeared (loomed, some would say) on the scene. Jacobs had a company
called MinStar, which owned, among other things, Wellcraft. In his own
words, Jacobs recounts his involvement: "I first noticed Hatteras
at the Miami Boat Show in 1984. We had a boat called the Californian
under the Wellcraft umbrella and that was our answer to the big boats
... 53-footer, I think it was. I went over there with our people and I
said, now this is a fine boat and I don't think we can compete in this
world unless we have this company." Jacobs' eyes twinkle. "I
proceeded to try to buy it from AMF and they not only weren't
co-operative, they were downright rude. So I bought AMF and sold off
everything except Hatteras."
Bryant Phillips, now
the senior vice president for sales and marketing, adds his own take on
the story: " At the time, Irwin was known in the business press as
'Irwin The Liquidator,' so when he took over our company, a lot of
naysayers outside of it were concerned that he would come in, suck out
the profit, and leave us for dead. His record proves he did the exact
opposite: he turned around and invested not only a great deal of his
personal capital but an unmatched amount of enthusiasm, as well."
Dave Parker, who had become one of the patriarchs of
the marine industry, retired in 1985 and was succeeded by Alton Herndon,
an industrial engineer by training, who had joined the company in 1969
and worked his way up to operations manager at the New Bern facility.
For the next 11 years, Herndon, who understood profoundly the culture
developed by Slane and Parker, held the reins through some very good
times and the near death of the industry by the poisonous luxury tax.
Under Herndon, Hatteras continued to grow, including the introduction of
the custom yachts program.
Corporate change is
inevitable, however, and Herndon eventually was succeeded by Jim
Farrell, who was president for a year before he was replaced by current
president Bill Naumann, who for the past two years has been imposing his
own style on the company. "If you've walked around here and kicked
our tires," Naumann notes, you'll notice that we have spent a
lot of time and effort and tried hard to make this a team, not a
collection of individuals. We've always had a lot of good people working
at Hatteras but they were kind of independent agents who did the best
they could with what they had and did what they thought was right, but
when we added all the pieces together, the puzzle didn't always come out
right. So, we've spent a lot of time in the past two years fostering
teamwork. It's starting to yield big results. We've had a tremendous
increase in productivity and a lot of that is related to the fact that
people are now working together and not just alongside of each
other."
"We
went on and built that first boat because we didn't know we couldn't do
It. "
-Ray Myers
......Back
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